Owners rarely arrive with a purely technical problem. They arrive with a number that is not moving, and the cause is spread across product, audience, message, and where the money is going.
So we sit down, work out where you actually are, and pick the nearest milestone that changes the number. Then we build and market toward it together.
We look at the customers who were easiest to close and happiest afterwards, and work backwards into a segment you can target and afford.
Output: one primary segment, two test segments, and the language each one uses.
Budget planned against the funds actually available, not an ideal raise. Every line has to prove something before the next one is funded.
Output: a quarterly split across product, paid, content, and hiring, with kill criteria.
Campaign structure, offer, creative angles, and the one metric each test is allowed to be judged on. Learning first, scaling second.
Output: account structure, [X] creative angles, and a weekly read.
A content plan tied to what people are already searching and watching in your category, including reel scripts written to be filmed on a phone this week.
Output: monthly calendar, hook bank, and scripts.
Often the funnel is fine and the offer is unclear. We test the promise, the price, and the risk the buyer is being asked to carry.
Output: a rewritten offer and one pricing experiment.
One milestone at a time, chosen because it is reachable with what you have, and because reaching it makes the next one cheaper.
Output: a ninety day plan with one number on it.
An illustrative starting point for an early stage business with money for one quarter. Your split is decided in the room, against your numbers.
Finishing the thing customers already asked for, not the roadmap item that excites the team.
Enough spend on one channel to get a real read, rather than four channels of noise.
Reels, posts, and pages that keep working after the ad budget stops.
Held back for whatever the first eight weeks teaches you. Something always comes up.
Written to be filmed on a phone in one take, for a hardware business selling to fleet operators.
“Your diesel bill went up eleven percent. Nobody can tell you which truck did it.”
“That is not a fuel problem. That is a measurement problem, and it is costing you every month you leave it.”
“Per asset, per hour, per driver. Same data your accountant asks for, without the argument.”
“If you already know which truck it is, ignore this. If you do not, that is the whole video.”
One call, forty five minutes, no deck. You leave with the actual diagnosis whether or not we work together.
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